…with other data set? And does that compromise the user’s anonymity to an inappropriate degree? Most independent location data technology companies, including Blis, don’t deal in PII (personal identifiable information)….
…data set? And does that compromise the user’s anonymity to an inappropriate degree? Most independent location data technology companies, including Blis, don’t deal in PII (personal identifiable information). They work…
…to understand customer expectations and be able to merge these offline and online experiences together – after all, customers who research online before coming in stores tend to spend more…
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
…it will come at a price. “ While consumers indicate they will share information, the type of data they are willing to share comes at varying premiums. In general, consumers…
…just how much companies are bending the rules when it comes to the access and usage of personal information. As more people awaken to the value of their personal information,…
Geolocation can help us target consumers based on where they go physically, combined with where they go online, says Puja Pannum. What’s the best way for a brand to get…
Online privacy is a topic that everyone is talking about right now, but the general belief that consumers are unaware of how their personal information is being shared by technology…
…to its product suite . The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool…
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