From Mobile Marketing: IPA Bellwether Report – industry reaction
…customer experience. However, going into Q2 and Q3, brands will also have to stand out in a saturated online marketplace and hit that sweet spot where offline and online converge,…
ShopTalk 2019: OmniChannel Strategies for the Road Ahead
…Macy’s and Nordstrom, digital is often the point of entry, with 50 percent of Nordstrom’s shopping events starting online. However, 35 percent of the retailer’s online sales begin with an…
Car buying trends: Location data key to converting browsers into buyers
…– is the next most visited car dealership. Compare this with online data, which finds that for people who initially search for Ford cars online, BMW – a luxury car…
Retail must connect online and offline
…stores and branding to span both online and offline environments. Much of the integration of online and offline experiences are driven by the implementation of digital and other in-store technologies…
Blis Prospect Targeting helps drive new and lapsed audiences into store and online at scale
…its product suite. The new product combines Blis’ valuable and accurate location data with customer characteristics and online behaviours. It gives the world’s biggest brands a powerful tool to find,…
How location-based advertising can revitalize bricks and mortar shopping
…Our personal time is at a premium and we now tend to research purchases online using our mobile device, often guided by targeted advertising, or we buy online and then…
Coronavirus causing ‘unprecedented volatility’ in online marketing
…lives online and consume digital channels for which marketing activity can be measured and optimised. The problem is that so much of performance activity involves driving online users to offline…
I consumatori Italiani: uno sguardo sul #RealRetail in Italia
…degli altri paesi EMEA – nonostante sembrerebbe che conducano un numero maggiore di ricerche online, con un 45% degli intervistati che fanno ricerche sia online che nei negozi, per cercare…
The ‘phygital’ mall: CapitaLand explains why Funan represents the future of shopping
…increasing reliance on online shopping. “Two in ten (21%) shop online, half (53%) shop in-store and the remaining one quarter (26%) shop equally online and in-store. With young people (18…
