…location data. The key for the new world is how we move beyond a reliance on personal data alone – and combine it with aggregated and anonymised behavioural and lifestyle…
…and are still fighting for human rights, for women’s rights and those who encourage others to do the same. We have come a long way as a society and we…
…to our daily lives are likely to continue for some time. For advertisers, accurate data and meaningful insights into consumer behaviour will be invaluable for identifying and adapting to new…
…40%). But this isn’t just something GWI is seeing among younger age groups, like many would expect. Figures are above 40% for every age group. Additionally Ebay reports that 27%…
…audience at the right time. It may provide the opportunity to bring attention to compatible towns and cities that are seeing less activity and which do not appear to be…
November 2020 will be remembered by many as a month of countdowns and waiting. The US election results were, and still are, a tense affair, Brexit negotiations are teetering towards…
…other social media. The company also filters out hate speech and disinformation, ensuring that ads are served in the appropriate environments. Facebook has been heavily criticized for the spread of…
…their home environment with the right message at the right time. Amidst these changing behaviours and lifestyles, there are abundant opportunities for companies to serve hyper relevant ads to receptive…
…At a time when clients are looking for more accountability from their technology partners and increased transparency for their digital activity, the integrity of the data is key. As mentioned…
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